
Evidently tweedpunk was a thing in the Atari VCS’ day…
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Evidently tweedpunk was a thing in the Atari VCS’ day…

A look at the 1978 Atari Catalog (via Simplebits)
I love how big the catalog and design is, in contrast with the actual gameplay screenshots.

A look at the 1978 Atari Catalog (via Simplebits)
I love how big the catalog and design is, in contrast with the actual gameplay screenshots.

Title: Atari logo
Designer: George Opperman
Year: 1972
George Opperman, Atari’s first hired artist, created the ”fuji” Atari symbol in 1972. “George tells us that the corporate logo basically represents a stylized letter ‘A’ to stand for ‘Atari.’ He did have an added inspiration in designing the symbol, though. Back in 1972, Atari’s claim to fame was ‘Pong,’ and George says the two side pieces of the Atari symbol represent two opposing video game players, with the center line of the ‘Pong’ court in the middle.”

Title: Atari logo
Designer: George Opperman
Year: 1972
George Opperman, Atari’s first hired artist, created the ”fuji” Atari symbol in 1972. “George tells us that the corporate logo basically represents a stylized letter ‘A’ to stand for ‘Atari.’ He did have an added inspiration in designing the symbol, though. Back in 1972, Atari’s claim to fame was ‘Pong,’ and George says the two side pieces of the Atari symbol represent two opposing video game players, with the center line of the ‘Pong’ court in the middle.”

In 2007 Sotheby’s New York auctioned off Atari’s artwork archive. The lot was expected to fetch USD$150,000 - $250,000. The auction included an extensive archive of original marketing materials from the “Golden Age” of Atari, ca. 1981 to 1983, comprising of more than 2,000 items of widely varying sizes and formats, including color separations, box designs, manuals and approximately 135 large files of graphic materials.